Finance for Non-Financial Managers: An Introduction to the Balance Sheet

A short guide to the Balance Sheet for Non-Financial Managers…

The Balance Sheet

The Balance Sheet lists a company’s assets and liabilities. It is prepared at a single point in time – and is valid for only that specific date.

It gives a ‘snapshot’ of a business’ financial situation, and reveals where the company’s financing came from – and how those funds were used to buy the company’s assets.

This funding is also referred to as ‘Capital Employed’. Capital Employed comes from three places – profits, loans and shares.

More formally, these sources of finance are known as ‘liability accounts’, organised in terms of equity and loans. This means that on an overall level, Capital Employed equals Equity plus Loans.

The Balance Sheet

As far as the Balance Sheet is concerned, money coming into the business is spent on a combination of Fixed Assets and Current Assets.

A Balance Sheet must always be ‘balanced’. This means that on the date it was put together, the business’ total assets must equal its total liabilities.
On a traditional Balance Sheet, assets and liabilities are kept totally separate from each other.

The Balance Sheet

 

The ‘working capital’ approach to formatting the Balance Sheet offsets current liabilities against current assets, in order to separately identify working capital.

The Balance Sheet

For many businesses, it helps to separate-out how the business is operated, from how it is financed. So the third way to approach laying-out the Balance Sheet is to use the ‘financial analysis’ format.

This approach clusters all account items relating to company finance on the capital side of the Balance Sheet.

From a financial perspective, a company’s performance is assessed both before and after financing. A number of ratios are used in both situations. Using the financial analysis format for the Balance Sheet makes them easier to calculate.

The Balance Sheet

The figure on the Balance Sheet for Retained Profit is calculated by taking the Retained Profit figure from the P&L and adding it to profits retained from previous financial periods.

This then allows us to calculate the following: Retained Profit from P&L + Retained Profits from previous years + Share capital = Owners’ equity/Shareholders’ funds.

About Brightbolts…

Brightbolts supports business by raising the financial literacy and business acumen of managers.

Brightbolts are specialists in helping managers and organisations raise their levels of financial literacy and commercial awareness. Our suite of customisable Finance for Non-Financial Managers eLearning courses are used by leading global organisations to equip their managers with the skills, understanding and acumen needed to be financially fit and ready for the challenges of running successful businesses.

Or contact us, to see how we can help you and your organisation…

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Finance for Non-Financial Managers: An Introduction to the Profit and Loss Account (P&L)

Profit and Loss AccountA short guide to the Profit and Loss Account (P&L) for Non-Financial Managers…

The P&L (also known as the Income Statement) is a Financial Statement that records the level of profit – or loss – that a business earns over a defined period of time (usually one year).

It does this by relating the income (also known as ‘sales’ or ‘revenues’) the business has earned to the costs and expenses the business has incurred.
The P&L starts by recording the income a company has generated through its sales over a given period. It then deducts a series of costs and expenses from this total to determine several different profit measures.

Profit and Loss Account Break Down

Cost of Sales is deducted from Sales to produce Gross Profit. ‘Cost of Sales’ are those outgoings which are most closely linked with providing services to clients, buying goods for re-sale, or manufacturing products.

Expenses are deducted from Gross Profit to produce Operating Profit or EBIT (Earnings Before Interest and Tax). ‘Expenses’ are incurred in the course of running the business on a day-to-day basis (e.g. advertising costs). They are not directly linked to sales.

Tax on profits and interest on borrowings are deducted from Operating Profit to produce Net Profit After Tax (or NPAT).

Dividends owed to the business’ shareholders are taken away from NPAT, resulting in Retained Profit.

Retained Profit is the proportion of sales/income that the company keeps, and can then use to drive further growth and investment. In this way, it is the ‘wealth’ the company has produced.

Sales may be made – and inputs may be supplied – on credit. This means that cash transactions for both sales and costs may not happen during the financial period.

So measuring profits requires accountants to analyse a company’s operating performance over a given period, by calculating costs incurred and sales made. This must be done accurately, despite the fact that associated cash flows may occur in different time periods.

Profit and Loss Account - Costs

Costs can only be entered onto the P&L if they relate to business activities that occurred during the period in question.

Materials are only counted if they were ‘consumed’ (otherwise they are counted as ‘stock’ – which is an asset, not a cost).

Profit and Loss Account Materials Costs

 

 

 

 

Services and overheads (e.g. power) are counted when bought (irrespective of cash flows).

Companies will pay interest on short-term bank loans and long-term financing from a variety of sources. Businesses will also receive interest payments on any investments they hold, plus their bank accounts.

The amount of tax owed on a business’ profits is calculated after interest has been deducted. Actual tax paid may be deferred into the future – but what is called a ‘provision’ is made in the P&L at this point to cover that payment, and counted as a deduction.

The level of dividends paid is decided by the business’ Directors. They will consider both the company’s projected cash needs, and what shareholders expect.

Profit & Loss Account –  Costs

A business works out how much material it has actually used over the course of a given financial period with the following equation:

Opening stock + Purchases – Closing stock = Materials used.

Usually, materials are valued on the basis of ‘historical cost’ (e.g. what the company paid for them at time of purchase).

Profit and Loss Account - Labour CostsUnlike some materials costs, labour costs represent an immediate cash flow out of a company. Most businesses account differently for direct labour costs (e.g. people directly involved in producing a product) and indirect labour costs.

 

Profit and Loss Account DepreciationDepreciation is an accounting method used to spread the cost of capital assets in use for the long-term over the expected length of their ‘useful lifetime’. A depreciation expense is thus charged to the P&L for every year of that ‘asset lifetime’. So if machine costs 100 and is expected to last for 10 years, an annual depreciation charge of 10 (for example) could be charged for every year.

Profit and Loss Account Different costsThere are different ways of classifying the remaining costs that must be accounted for on a P&L. Most companies divide these according to business function e.g. admin, R&D, manufacturing, sales or advertising.

 

Including a cost in the P&L is based on whether it has been consumed during the period in question – irrespective of any cash flows out of the company. But this works the other way too: so if something has been paid for in advance, it will not be accounted for on the P&L until the financial period during which it is used.

Sometimes a business will use things that it hasn’t yet been charged for. In such situations (e.g. water used but not yet billed for) the company must make an estimate of the cost, and include that on the P&L.

Some potential (but likely) costs may need to be accounted for on the P&L in the form of provisions: but for these costs, the full details are not yet clear. For example, an on-going court case may result in a future financial liability (e.g. a fine). Here, the exercise of judgement is crucial on a ‘prudent’ basis (e.g. the business should recognise such issues as soon as they become likely).

A business will spend money on some costs (e.g. training) which can properly be counted as ‘intangible investments’ that will benefit it in the future. However, prudence dictates that their costs should still be recognised in the period in which they are incurred.

Profit and Loss Account - Fixed and Variable Costs

Variable costs are those costs and expenses which change in direct proportion to the level of output (or other business activities). Examples of variable costs include: Temporary labour and materials required to manufacture products; Buying goods for resale; Some selling and admin costs.

Fixed costs are those costs and expenses that usually stay at the same level whatever the level of business activity is (at least over the short term). Examples of these types of costs include office rent and regular salaries.

Breaking down costs into fixed and variable elements allows businesses to identify the marginal costs involved with making extra goods and products more clearly. This is known as ‘variable costing’.

About Brightbolts…

Brightbolts supports business by raising the financial literacy and business acumen of managers.

Brightbolts are specialists in helping managers and organisations raise their levels of financial literacy and commercial awareness. Our suite of customisable Finance for Non-Financial Managers eLearning courses are used by leading global organisations to equip their managers with the skills, understanding and acumen needed to be financially fit and ready for the challenges of running successful businesses.

Or contact us, to see how we can help you and your organisation…

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Finance for Non-Financial Managers: An Introduction to the Financial Statements

financial statements

A short guide to the Financial Statements for Non-Financial Managers…

The separation of ownership and control for modern businesses means that managers need to make detailed reports to the owners – in the form of Financial Statements.
Income StatementThe question of how well (or badly) a business is doing is answered in the form of the Profit and Loss Account (P&L). The P&L compares a business’ costs and expenses to its sales and works out the difference (e.g. the profits). Also known as the Income Statement, this is a key measure of success (or failure).

BalanceSheetWhat have managers bought during the period in question? And what obligations have they incurred (aside from the investment funds provided by the owners)? The Balance Sheet provides the answers to these questions. It records: Assets that have been bought; Liabilities that have been incurred; The level of shareholders’ investment funds that have been provided to the business.

cash flow

The Cash Flow Statement is used to record the impact of managers on the changes in a business’ cash holdings over the accounting period, in terms of receipts and payments. The Cash Flow Statement details this by analysing changes in key items on the Balance Sheet, and the extent to which cash flow has been generated from profits.

accounting standardsFinancial accountants’ are guided in their efforts to provide consistent financial information to the owners of a business by what are called ‘accounting standards’. These standards vary in different countries. Auditors (another kind of accountant) then check the resulting Financial Statements against these same standards.

Management accountants work with the same data that is used by financial accountants – but their reports are used for internal purposes. ‘Management accounting’ produces very detailed information that the managers of the business use to help them make future decisions (e.g. investment choices) – and thus contributes to the overall results of the business over time.

Four Accounts
Every transaction a business makes is classified according to its nature, and recorded via the creation of two corresponding entries in one or two of these four types of account: Income; Expenses; Assets; Liabilities.

The Income Accounts of a business are used to record all of the income that it has earned, from a variety of sources. These include: Interest payments received (or due); Sales of services or products.

A business’ Expense Accounts record costs of all types, such as: General expenses required to run a business and sell its products and services; Specific costs of making, buying or preparing products and/or services that are then sold; Interest that has been charged on any funds it has borrowed.

The Asset Accounts of a company record all of the assets that are either currently owned by that business, or which are owed to it. There are two key types of asset – Fixed Assets and Current Assets.

The Liability Accounts of a business will record two things: Any ‘monies’ for which the company is liable (based on past transactions); Where the funds have come from that are being used in the business.

LiabilitiesLiability accounts break down into three main types: Equity (e.g. the funds provided by the owners of the business); Loans (e.g. all of the funds that the business has borrowed in the past); Creditors (e.g. the money that the company owes for the things that it has bought).

 

About Brightbolts…

Brightbolts supports business by raising the financial literacy and business acumen of managers.

Brightbolts are specialists in helping managers and organisations raise their levels of financial literacy and commercial awareness. Our suite of customisable Finance for Non-Financial Managers eLearning courses are used by leading global organisations to equip their managers with the skills, understanding and acumen needed to be financially fit and ready for the challenges of running successful businesses.

Or contact us, to see how we can help you and your organisation…

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We are ELEARNING SUPERSTARS…

A module from our Finance for Non-Financial Managers elearning courses has been picked up and positively reviewed by Elearning Superstars.

Read more here…

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Why do so many small businesses fail in their first year?

There is no doubt that the environment for business is tough, with 50% of small business expected to fail within 5 years. Many of the adverse factors affecting business, such as tax and bank lending are out of the operational control of business owners and managers.  So in order to survive, small business needs to make the most of their resources and ensure that they have the knowledge and skills to survive.

Also listed among the common reasons for the failure of small business are:

  • A lack of business acumen,
  • Poor financial planning,
  • Bad cash flow management.

To survive, business owners and managers of small enterprises must be able to rise above the minutia of day-today business decisions and see the bigger picture.

They must understand how the cogs of business fit together to impact profitability and cash flow, and they must be able to assess the impact of their potential decisions on the success of the business.

To truly understand the business, owners and managers have to understand how their business makes money – in other words, how it generates sales, maximises profit and manages cash. They need to understand that every action taken and every decision in each area of their business will impact these ultimate measures of business success.

Business owners and managers of small enterprises are typically forced to develop this business acumen on their own. They are hands-on with their businesses, having to make all the decisions as they go along, whether good or bad. As the statistics show, they either learn from their mistakes or fail.

Common problems for SMEs

Small and Medium Enterprises (SMEs) are often confronted with problems that are uncommon to the larger companies and multi-national corporations.  These problems include the following:

  • Lack of Credit: SMEs frequently have difficulties in obtaining capital or credit, particularly in the early start-up phase.
  • Profit vs Cash: Understanding the difference between profit and cash.
  • Cash Flow Management: Protecting and enhancing their cash flow position.
  • Financial Statements: Understanding financial statements and their use in making better business decisions.
  • Survival, stabilisation and planning for the future.
  • Working capital, investments, financing business assets or assistance with international trade.
  • Restricted Resources:Their restricted resources may also reduce access to new technologies or innovation.
  • Resistance to Change: Many of the employees in SMEs started from the ground up after working with the company for many years.  Some of them are often holding supervisory and managerial positions. These employees may not be IT literate and often have high resistance to the changes in the working process that they are comfortable with after many years.
  • Lack of Procedure: Most SMEs do not have formal procedure or often these are not documented.  Furthermore, there is tendency for these procedures to change frequently.  This makes it difficult for third parties and newcomers to understand the existing business practices.
  • Lack of Managerial Training and Experience: Managers who are promoted from the rank and file may not have had the exposure or training needed to perform as leaders and managers of people.
  • Manpower: SMEs are frequently fire fighting and suffer from shortage of manpower.

Brightbolts supports business by raising the financial literacy and business acumen of managers.

Brightbolts are specialists in helping managers and organisations raise their levels of financial literacy and commercial awareness. Our suite of customisable Finance for Non-Financial Managers eLearning courses are used by leading global organisations to equip their managers with the skills, understanding and acumen needed to be financially fit and ready for the challenges of running successful businesses.

Or contact us, to see how we can help you and your organisation…

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How financially fit are your managers?

Most people in management, start their careers as specialists and high-achievers from within the business. Their potential is obvious, so they are promoted through the ranks. But, being an amazing and innovative engineer or a big-hitting sales person does not mean that you will naturally be a great leader.

Many career paths just do not provide the necessary exposure to managing people, budgets and to understanding the nuts and bolts of business that are essential to becoming a successful manager.

From the outset, managers are expected to be decision makers and leaders, this is a heavy burden to carry when you do not have the necessary commercial awareness to understand the full implications of the decisions that you are making.

Becoming financially literate and commercially aware should be one of the first development needs addressed by all managers.

Managers need to understand how a business makes its money, manages its cash, maximises its profits and how each person, role and function can positively influence business performance.

Managers need to own a fundamental foundation of financial literacy, or an understanding of the financial statements and an operational understanding of how they can best use this financial information to make decisions that positively impact on the success of the business.

Being commercially aware is the difference between being able to read and understand financial statements and being able to read, understand and interpret this information to make informed business decisions.

When commercial awareness is embedded in an organisation, its managers begin to ask more informed questions.

Questions that take into account the impact of potential decisions on different parts of the business and also how the outcome of their decisions will finally impact upon the company’s financial performance and results.

  • Has the cost of production gone up? If so, why?
  • Have we changed our pricing model? If so, how has that affected our margins?
  • If our production unit costs have gone up, can we better control our production processes or service delivery?
  • Is there a way to produce a greater product volume at the same cost?
  • Can we raise prices, yet still provide value to the customer and remain competitive?
  • Are we creating value for our shareholders?

When questions become more informed, the right decisions can be made.

Brightbolts are specialists in helping managers and organisations raise their levels of financial literacy and commercial awareness. Our suite of customisable Finance for Non-Financial Managers eLearning courses are used by leading global organisations to equip their managers with the skills, understanding and acumen needed to be financially fit and ready for the challenges of running successful businesses.

Or contact us, to see how we can help you and your organisation….

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Do you have what it takes to be an entrepreneur?

To avoid recession, the world needs successful entrepreneurs. But how do you know if you’re an entrepreneur?

Answer our questions to find out if it’s something you should think about…

Are you an ideas person?
One of the characteristics that set entrepreneurs apart from the rest of the population is that they’re curious and open-minded. They’re always looking for new ideas and innovations that make life better or make things work better; they’re not merely selling goods and services, they’re selling dreams and chasing the rainbow.

How financially savvy are you?
Business cannot live on ideas alone. If you don’t also have an understanding of costs and benefits, profit and loss, of the bottom line, then you’re in for a very short entrepreneurial career. Every decision can have financial repercussions and though you don’t need to be an accountant or a financial manager you do need a basic but thorough financial education to make sure that your business doesn’t collapse merely because you didn’t monitor your financial position or manage your cash flow.

Will you provide passionately great leadership?
Steve Jobs of Apple showed that passion is one of the essential ingredients for entrepreneurs. They have an inner demon to succeed and they need to be able to inspire, motivate and encourage the whole team. At the same time, the strengths and weaknesses that you may possess as an entrepreneur won’t cover everything you need to be able to do in business. One of the most important attributes is to be able to gather good people around you who you can work with, who will share your commitment and who will complement and balance your talents.

Can you manage change?
Every business is about change. Change can be about everything from products and services, facilities and technology to customers and employees. Successful entrepreneurs thrive on change and can often drive it to take advantage of a new opportunity. Change is therefore positive – except when it’s not. If you don’t manage change then it’s a disaster. It makes sense therefore to acquire some basic skills, in areas such as project management, which will help you plan and manage change yourself or know enough about it to delegate it to someone else so that your project is implemented properly.

Do you have bounce?
Do you remember those kids toys where you pushed them and they would bop back up again? That’s the kind of attribute that you need to have to be an entrepreneur. Often you’ll be pushing the envelope while others around you will be trying to hold you back. You’ll need to be able to take on constructive criticism and ignore destructive comments. Entrepreneurs can accept failure and use it as an opportunity for learning.

Are you driven?
Look at any entrepreneur and you’ll see that they tend to be energetic, obsessional, competitive, risk takers and love to take the initiative. They’re the kind of people who think nothing of working all the hours in a day and live off stress and the unexpected.

Do you put the customer first?
Successful entrepreneurs know that their business is nothing without its customers. They are the ones who will buy what the entrepreneur has to sell and keep the business alive. Entrepreneurs must orientate the business around satisfying customer needs and desires. In this way they produce goods and services that sell.

Entrepreneurial links:

  • The Entrepreneurs’ Forum was created by a group of North East England’s leading business people to create a group of individuals who could share ideas, knowledge, inspiration and opportunities in a confidential environment.
  • The Entrepreneurs’ Organization (EO) is a global network of more than 8,000 business owners in 40 countries. Its purpose is to enable entrepreneurs to learn and grow from each other.
  • Innovators is an Innovation Exchange™ who’s object is to allow corporations worldwide to discover, partner with or invest in innovative young start-ups and entrepreneurs.

Finance for Non-Financial Managers eLearning

Let us help you improve your chances of success with our off-the-shelf and customisable Finance for Non-Financial Managers elearning.

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Profitability

What is profitability?

There are many ways to explain and understand profitability. It tells you if you made or lost money on business processes. It provides a picture of your earnings and what you spend to achieve those earnings. It tells you if your total revenue exceeds your total expenses. Put simply, profitability is your bottom line. Any number of measures or factors can improve your profitability such as reducing costs or improving productivity or developing new products and services. Moreover focussing on profitability need not compromise cash flow if measures taken are thought through.

Tips to improve your profitability

  • Stay focussed on your strategic objectives.
  • Emphasise to employees the importance of profitability.
  • Understand what drives profitability and use KPIs (key performance indicators) to assess and monitor it.
  • Don’t get involved in activities that do not contribute to your objectives.
  • Plan using accurate and detailed information.
  • Involve stakeholders in the planning and decision making process.
  • Ensure targets are smart and properly budgeted.
  • Monitor the effectiveness of plans and then review results.
  • Act upon lessons learned and factor likely changes into plans and modify strategy accordingly.
  • Benchmark your business against others and other parts of your own business.
  • Streamline administration and production processes where possible.
  • Reduce costs through efficient buying, choosing the right supplier, comparing suppliers regularly.
  • Minimise wastage not only of stock but of systems and employee time. See our tips on stock control.
  • Ensure your finance facilities continue to be competitive.
  • Review regularly and cut overheads such as insurance and energy bills.
  • Manage assets efficiently by selling unnecessary ones and leasing out those you use periodically.
  • Communicate with all stakeholders using a range of efficient strategies.
  • Instil in employees the importance of maximising the value and not just the volume of sales.
  • Analyse your customer base regularly.
  • Monitor any discounts offered to customers on a regular basis.
  • Centre efforts around the most profitable customers and consider selling them premium, complementary or new products.
  • Find new customers who are similar to your existing top customers.
  • Favour cheaper techniques like networking instead of paid advertising wherever possible to increase sales volume.
  • Focus on profitable products by improving the product mix.
  • Review pricing policies periodically to take account of economic changes.
  • Raise prices selectively or overall but try to trial price changes.
  • Analyse your markets, stick with profitable ones and consider going into news ones.
  • Ensure that the cost of extra sales people or of going into new markets is balanced by extra profit and not just extra revenue.
  • Run an efficient recruitment policy; use subcontractors during busy times.
  • Initiate training policies that bring and keep managers and employees up to the latest standards.
  • Reduce staff workload and labour costs through technology.
  • Assess how you can reduce expenses you pay out for employees.

Profit Margin Widget

Click on the image below to open our interactive profit margin flowchart widget.

Adjust the values for sales price, cost price, volume and fixed costs and dynamically see the impact on your own profit margin %.

Profit Margin Widget

Profit Margin Takeaway Infographic

Click on the button below to view our Profit Margin Takeaway Infographic

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Finance for Non-Financial Managers eLearning

Let us help you improve your own profitability with our off-the-shelf and customisable Finance for Non-Financial Managers elearning.

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How to manage cash flow

What is cash flow?

Let’s begin with some definitions: cash is about funds you can lay your hands on such as money in current accounts and easily accessible, short-term deposits; profit is about what your organisation earned compared with the costs it had. Cash is not the same as profit.

Cash flow is the change in net loans or net cash over a particular period as a result of the flow of cash that has happened between the opening and closing of that same period. Cash flow comes from three sources: retained profit, the movement in net assets between the end of the previous period and the end of the current period and new share capital. Stated simply, positive cash flow is where you’re getting more cash in than you’re paying cash out. Negative cash flow is the opposite.

Why is cash flow important? You need cash to pay your bills and you may also need cash to develop your business. For a great way to understand cash flow and its place in good financial management you’ll want to sign up to our Finance for Non-financial Managers course.

Top cash flow management tips

  • Create the right mind-set: understand your business so you have a picture of what goes out and what comes in.
  • Watch your budget like a hawk to predict and adjust for possible problems.
  • Research potential customers to see if they are a good risk before you decide to extend credit.
  • Stipulate the payment due date, specify the penalty for late payment, invoice promptly and then chase payment.
  • Build in early warning systems that alert you to possible cash flow problems.
  • Establish which measures you will use and which business objectives you will compromise on in order to increase cash flow in an emergency.
  • Make it easy for customers to pay you.
  • Formulate policy for dealing with companies that want longer to pay.
  • Offer discounts for early payment but beware of making them too generous!
  • Incentivise companies to bring forward purchases.
  • Reduce what customers owe you by cutting back on customer credit periods and factoring debts.
  • When searching for suppliers look for those that offer the best deal and flexible payment terms.
  • Negotiate longer credit terms with your suppliers.
  • Establish good relationships with finance sources and suppliers by sticking to promises, by being open and by communicating.
  • Arrange finance before you need it for this shows that you are organised and responsible.
  • Have strategies in place for cash flow surpluses and shortages. These may range from paying down debt to getting new equity.
  • Pay your bills on the date due and not before.
  • Minimise all outgoings and ditch unnecessary ones.
  • Cut delivery lead times to the minimum.
  • Check your cash flow before increasing expenditure or overheads.
  • Avoid bulk ordering so that stock doesn’t tie up cash flow, get rid of unnecessary assets and poor product lines.
  • Control stock efficiently to reduce the amount of cash sitting on your shelves.
  • Consider selling and leasing back assets like machinery but don’t miss payment or you could lose your assets.
  • Don’t take on more work than you can cope with financially and ensure you get deposits and stagger payments where necessary.
  • Many of the above tips apply even if you’re exporting but specific things to think about include checking out all finance options, understanding local economic conditions and legislation and hunting out ways of protecting yourself from non-payment by customers abroad.

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How to create a budget

What is a budget and why do you need one?

A budget is a vital tool for business success. It can help you meet strategic objectives, make good financial decisions, expand the business, benchmark performance, determine operation costs, fund present and future operations, understand the revenues needed to support the business, obtain a realistic estimate of likely profits, control cash flow, allocate resources appropriately, get a clear idea of start-up costs for new business, and so on. If you don’t have a budget and don’t budget correctly then you could end up spending more than your income or spending too little and so hindering the growth of your business.

Top tips to creating a budget

  • Set aside quality time so that you can put in the required effort.
  • Consult and involve people with financial responsibilities or expertise who can help you draw a complete financial picture and review your budget.
  • Create a mind-set where you’re all realistic, flexible and proactive.
  • Consider whether one overarching budget or several separate budgets are needed for different departments or scenarios.
  • Develop a budget action plan so that you know what you are doing and when.
  • Establish a system that ensures you get the right information for your budget so that you can monitor the key drivers of business such as sales and costs.
  • Research and purchase any financial software that you need.
  • If you’re already in business, use last year’s figures on sales, profits and related costs as a guide.
  • If you’re just starting out, get an idea about figures from others in the same business or of the same size or do market research for example by contacting suppliers for quotes.
  • Consider your sales plans and sales resources bearing in mind economic conditions and your competition.
  • Prepare sales or revenue forecasts based on things like past sales history but remember to err on the side of caution and to bear in mind market conditions.
  • Factor in any one-off capital costs and establish your fixed costs, these include rates, rent and salaries and generally stay the same irrespective of how much or how little you sell.
  • Variable costs rise and fall in line with your sales – they might include costs for extra staff or raw materials – find the link between the two and use your sales forecast to project variable costs.
  • Identify the break-even point –the level of sales where you neither make money nor lose money – it helps identify the volume you must sell to avoid losing money.
  • Work out non-operational cash flow like taxes and financing.
  • Using historical or research information work out income and expenditure patterns.
  • Prepare your one overarching budget or all your budgets.
  • Discuss, adjust, agree and update regularly the budget with all responsible parties and accept that economic and competitive and business conditions will mean that changes will occur and will have to be incorporated.

If training is required on any of the topics discussed in this article, please have a look at our customisable Finance for Non-Financial Managers elearning courses.

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